Jan Paul van Soest is a sustainability strategy consultant, entrepreneur and ‘idea developer’. Key to his work is the insight that our economy can only flourish and sustain if its impacts on nature and environment do not exceed the natural resilience of ecosystems. He has almost 30 years of experience in this field. He is and has been member or chair of a variety of companies, organisations and committees, currently Triodos Bank Green Investment Fund, the Centre for Agriculture and Environment, Gelderland Nature and Environment Association, and Energy4All Foundation. Jan Paul co-created Carbon Stars, a company that helps to develop and finance innovative energy- and climate-oriented ventures. He has authored and edited numerous publications, including Earth Fever (with Judy McAllister and Erik van Praag) and Biodiversity – Challenging Business (with Steven de Bie).