Oil Price Rises as Airline Fails

The break-even point, beyond which airlines cannot make a profit, exists when the world oil price is around US $80 per barrel.

That is according to Canadian energy economist Jeff Rubin in his 2009 book entitled Why Your World is About to Get a Whole Lot Smaller.

Perhaps by coincidence, with the world oil price hovering in the background at around $80 for the early part of 2010, on Tuesday 19 January, one of the world’s largest airlines crashed. Japan Airlines (JAL), a former emblem of Japan’s economic prosperity, finally succumbed to the realities of its huge debt when it filed for bankruptcy.

JAL’s long-term decline has been put down to disastrous management and not the oil price. Yet for those who subscribe to the idea of peak oil, airline companies, like the global economy, will continue to rise and potentially crash as a result of a resurgent oil price.

Why your oil is about to get a whole lot more expensive

Rubin, former CIBC World Markets Chief Economist, is one person — though by no means the only one — who predicted that oil prices would rise so drastically over the last decade. Prices rose from a low of $12 per barrel in 1998, to a peak of $147 in July of 2008, at the height of the previous global economic boom.

In his book, Rubin boldly predicts that the world will see $200 a barrel prices by as early as 2010. So it is no surprise that he recently told Commodity Online that he expects crude to hit $100 per barrel by the end of 2010, climbing to near US $225 by 2012:

“It’s safe to say that we’ll see triple-digit oil prices by the fourth quarter of this year.”

If 2009 is any guide, Rubin might right. Oil prices doubled last year, even if people did not see the price of their petrol double. The reason for this is simple: global demand for oil, particularly from developing countries like China and India, is rapidly catching up to global supply. More on that later.

Plane simple

So what does this mean for JAL, now bailed out by the Japanese government and taken off the stock exchange, and other airlines in the coming years?

[quote quote=”Rising oil prices will intersect with a larger global customer pool that will push airfares down, thereby squeezing airline profits.” ]

Nobody is suggesting that $80-a-barrel oil is a magic figure at which airlines will be falling off the stock exchange. Airlines are more resilient and more innovative than that. Rather, we will continue to see hefty financial losses for the airlines (especially the less efficient ones) that are predicted to be as high as $5.6 billion in 2010. Rising oil prices will intersect with a larger than ever global customer pool that will push airfare prices down, thereby squeezing airline profits.

Rubin argues instead, that oil price pressures will result in further consolidation in the industry through mergers and acquisitions. There is already evidence that these trends are taking shape with British Airways and Iberia of Spain looking to seal a mega-merger deal by February of this year. Just over a year ago, American giants Delta and Northwest merged to form the world’s largest airline.

Another way airlines are cutting costs is by abandoning unprofitable routes — something JAL is doing as part of its overhaul — and cutting jobs. In order to reduce fuel costs, airlines will also rush to purchase more fuel-efficient planes. For instance, JAL plans to retire its entire fleet of 37 Boeing 747-400 wide-body jets, ageing and fuel-thirsty aircraft that have become too expensive to fly.

Airlines face this challenge on a day-to-day basis and have been struggling to adapt for a very long time and will continue to try to adjust in the medium term. In the longer term, it is not clear how the airline industry will evolve.

It’s the stupid economy

What happens with the airline companies, as a result of the oil price, will very much depend on how strong the global economy continues to recover from last year’s recession.

According to the World Bank, which just released its Global Economic Prospects 2010 report yesterday, the “worst of the financial crises may be over” but the “global recovery is fragile.”

The Bank reports that economies will slowdown as government financial stimulus packages loose their impact. In raw figures, global Gross Domestic Product is expected to grow by 2.7% in 2010 and 3.2% in 2011.

However, if we break these numbers down a little further, we will see that the forecasts for developing countries are somewhat higher than they are for developed countries. The former group, which includes the likes of China and India, is predicted to grow at 5.2% this year and 5.8% next year.

For Rubin, rising economic growth in the developing world translates into rising oil prices, regardless of how developed country economies, which are peaking in their consumption of oil, perform.

2010 is the new 2008

When it comes to the future increases in the price of oil and the growth of the global economy, we could see a little bit of history repeating in 2010. The latest global recession correlated strongly with rising oil prices.

[quote quote=”The question all of us, especially airline companies, should ask is: is business-as-usual good business?” ]

Even if the factors determining the recession may still be cause for debate, according to many, volatility in the oil price was the cause of the world’s most recent economic woes. One oil writer argued last week that the shock of 2008 is not an isolated event but rather “simply the largest of a series of at least 7 spikes in volatility, with the first topping out in 2002.”

“The point is that while hurricanes, speculators or even Nigerian terrorists may act as triggers, such standalone factors simply cannot explain the multi-year pattern… This long-term twitchiness is likely to have a systemic basis, such as that which would result from a tightening balance between supply and demand as oil production peaks,” opined Tom Therramus.

Currently, we are more than likely just taking off on the beginning of another energy price-spike, spurred on by global economic growth, that will once again lock world governments into an economic cycle of boom and bust.

With the oil price trending upwards since the start of 2009 and into 2010, Rubin is confident how this story finishes:

“The strain of $200 oil on consuming nations may prompt a subsequent collapse towards $40.”

The recovery of the global economy might signal, at least in part, the return to business-as-usual for the World Bank and others. The question all of us, especially airline companies, should ask is: is business-as-usual good business?

Creative Commons License
Oil Price Rises As Airline Fails by Mark Notaras is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.



Mark Notaras was a writer/editor of Our World 2.0 for the United Nations University (UNU) Media Centre from 2009–2012. He is a former researcher in Peace and Security for the UNU Institute for Sustainability and Peace (UNU-ISP). He holds a Masters in International Affairs (Peace and Conflict Studies) from the Australian National University and the Peace Research Institute, Oslo (PRIO) and in 2013 completed a Rotary Peace Fellowship at Chulalongkorn University in Bangkok. Currently Mark works in Timor-Leste advising local NGOs on community agriculture and conflict prevention projects.

Join the Discussion

  • “for developing countries are somewhat higher than developing countries.” – do you mean developing … developed?

  • Fabio – thanks for picking up that error. It has now been changed. Mark.

  • BrendanBarrett

    We did mean developing. They are growing more quickly than developed in some cases.

  • BrendanBarrett

    The BBC reports today that 2009 was the worst year for airlines. “Passenger traffic dropped by 3.5% from a year earlier, while freight traffic fell 10.1% as the downturn hit demand. ”


    2010 looks like being very challenging as well. What is the future for our airline industry?

  • bunkerbuster

    The issues raised here seem self-correcting. It’s not clear to me what the thesis of the article is. When fuel prices rise, airlines simply charge more, as anyone who’s flown recently knows. In fact, airlines can usually get away with keeping prices a little higher when oil prices fall, padding their bottom line.
    Should oil prices remain high, the higher airfares will sap demand, and, in turn, lead to airline consolidation and, eventually, a smaller market overall. That is exactly as it should be, of course, given the finite supply of oil.
    There seems to be a rather large bias toward “inertia” in markets, when the evidence, like the chart above, shows that oil prices do not tend to head in the same direction for a long time.
    If you are betting person, putting your money on oil prices falling again, then rising again, then falling yet again, as they have always done. The airlines have a few was to smooth out their fuel costs, but ultimately, higher fuel costs reduces demand for airlines, which is probably very good for the planet, overall.

    Rather than bemoaning the death of cheap airline travel, we should be celebrating the end of all that carbon added to the atmosphere.

    • BrendanBarrett

      Thanks for this comment. I think the concern of the article is that few people recognize that the end of cheap oil, which is probably very close, means the end of cheap air travel. This affects many aspects of modern life including most business activities, the rapid transit of goods and also tourism. It could in the longer term result in re-localization or the end of globalization.

  • Mackinnon

    Enjoyed this article and big fan of this site.

    @bunkerbuster: I think a key point made in this article is that the acceleration of rising oil prices and oil price volatility are hurting airlines’ ability to correct through increased ticket prices. Note that according to the Air Transport Authority (ATA), the industry trade organization for the leading US airlines, fuel expenses have historically ranged from 10 to 15 percent of US passenger airline operating costs, but averaged more than 35 percent in the third quarter of 2008.

    In our Camelina Aviation Biofuels report (see http://biomassadvisors.com/blog/thinking/reports/) we found that these factors, along with rising crack spreads (difference between crude oil and jet fuel prices), are precipitating an aggressive shift among airlines towards biofuels to hedge against the rising costs of oil. The issue is less about carbon emissions than the industry claims and more about financial viability.

    Biomass Intel’s “Aviation 2.0” policy briefs provides further analysis on this subject (http://www.biomassintel.com/category/aviation-2-0/).

  • marknotaras

    Thanks for the discussion so far. It is interesting to note that in the last month the world has seen 3 major destabilising events – the volcano in Iceland, the Greek crises and ‘Beyond Petroluem’ (BP’s) clumsy adventures in the Gulf of Mexico. The oil price has come down from around $US85 a barrel to $70 in that time, as you might expect. While this can be seen as a natural correction, a point made many times is that the system does not seem resilient to such shocks and that in the long term we are heading for collision.

    Perhaps nature, along with our own ‘slick technology’ (see BP’s cleanup effort), is sending us some signals: we can either have cheap oil or the present economic system growing to our satisfaction, but in the long run we can’t have both.

  • adawakeman42

    Great article